My Journey
to be a Headcoach

The world of sales and marketing has always inspired me. After completing high school, I pursued further studies in business and commerce at respected universities and educational institutions.

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At 25, I stepped into my first sales role and became the first person in Switzerland to successfully introduce and sell the renowned Mobile C devices. At the time, I was already leading a sales team of 25 professionals.

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My career progressed quickly. I took on senior leadership roles as Sales and Marketing Manager at leading companies such as Rotronic, Nilfisk, and Sony. In 2006, when Samsung was establishing its presence in Switzerland, I played a central role in building the entire retail and specialty business structure, laying the foundation for its future growth in the region.

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In 2009, I became CEO of the international company Distronics. Under my leadership, we marketed home appliances, consumer electronics, and innovative security technologies across Europe. We helped establish brands like Haier and Midea in Switzerland and other European markets, where they still hold a strong presence today.

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In 2019, I founded Companymanager in Switzerland, providing strategic coaching to a wide range of companies and entrepreneurs across Europe. My work focused on product development and sales training.

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At the end of 2023, I relocated to Australia with my wife, a native Australian. This move marked a new chapter in my journey. With a deep passion for sharing knowledge, experience, and connections, I am committed to helping Australian businesses grow and thrive.

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My mission is to foster lasting business success and create fulfillment in business, products, and life. As the founder of Expandcoach , I have helped numerous entrepreneurs and companies achieve real success through clear strategy and action.

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I value success, simplicity, and effective solutions. My coaching is grounded in practical experience, determination, and a clear focus on results.

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My coaching approach is personal and process-oriented. I support clients in reflecting on challenges from new perspectives, helping them develop tailored solutions aligned with their unique context. When needed, I connect them with trusted specialists to offer a broader view and deeper insight.

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Ultimately, my goal is to guide you toward the successful realization of your goals.